Privacy Policy

This privacy policy describes how we use any personal data in connection with the Site(s) and all of the services that we offer from the Site(s). We respect the privacy of every person who visits the Site(s) or uses the Services provided by the Site(s). We may take changes to this Privacy Policy from time to time. If you do not agree this Privacy Policy, DO NOT USE ANY OF THE SITE. 

Please read through these Terms of Use and Privacy Policy carefully, prior to using the Site(s). By using the Site(s), you agree to these Terms of Use and Privacy Policy. If you do not agree to any of these terms, then you are not permitted to access to the Site(s). If you do not agree to any of these terms, please DO NOT use the Site(s).

We endeavour to give you the best experience possible and so we will gather information on you to improve the interaction and manage the operation. Some information will be provided by you explicitly. Some other information may be anonymously gathered. 

The Sites may collect any personal information that relates to an identified or identifiable individual, such as your name, email, mobile number, IP address or postal address.

We collect the information about you when you use the Site(s), including but not limited to the situation like that you contact us, that you subscribe any newsletter, that you apply for a job (if any), that you participate in any marketing activity, that you leave comment, that you make a purchase (if applicable), that you register an account (if applicable), that you update your profile (if applicable) and any situation you explicitly state in any occasion. Besides, Cookies are used for a variety of purposes, such as web analytics, online advertising, customer experience and essential site operation. 

1. When you use the Site(s),

1.1 Cookies

What are Cookies? Cookies are tiny files that are downloaded to your computer, to improve your experience. When you access to the Site(s), a cookie consent banner is provided for your choosing the cookie setting. The Site(s) uses some technologies provided from some third party technology service providers that enhance user engagement, operate the Sites and improve delightful experience, so as to keep the Sites operating as effectively as possible and to provide online services and functionalities for each visitor. Cookies are used to maintain the operation and analyze traffic pattern to the Sites. Cookies cannot give us access to your computer. Most web browsers accept cookies automatically. Please check your browser’s setting or its support if you want to configure or disable the browser’s handling of Cookies. For the use of Cookies, you can turn off at any time by modifying your internet browser’s settings. You may also opt in or opt out the Cookies via the cookie banner. 

We use Cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features added to the Site(s). Be aware that disabling Cookies will affect the functionality of the Site(s) and your browsing experience. Disabling Cookies will usually result in also disabling certain functionality and features of the Site(s). Therefore it is suggested that you do not disable Cookies.

Some information about Cookies is with the help of the Cookies Policy Generator from CookiePolicyGenerator.com.

1.2 Comment (if any)

If the Site(s) provides this function and you leave a comment in the field, some Cookies will be used. 

If you leave a comment on the Site(s), you agree to opt-in to saving your name, email address and website in Cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These Cookies will last for one year.

When you leave any comment on the Site(s), we collect the data shown in the comments form, and also your IP address and browser user agent string to help spam detection. Visitor comments may be checked through an automated spam detection service.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

1.3 User account and login (if any)

If the Site(s) provides any user account function and you register an account, some Cookies will be used. 

If we allow you to create an account profile with a login and you request a password reset, your IP address will be included in the reset email. The data collected using Cookies is used by third party service providers that help us in operating, personalising, protecting and managing the Site(s). 

If you visit the login page, a temporary cookie is set to determine if your browser accepts Cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several Cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options Cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login Cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

1.4 Third party links and services

Articles on the Site(s) may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

In some applications, we use Cookies provided by trusted third parties. The following section details which third party Cookies you might encounter through the Site(s).

The Sites use Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These Cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics Cookies, see the official Google Analytics page.

Third party analytics such as MonsterInsights and Jetpack, are used to track and measure usage of the Sites so that we can continue to produce good content. These Cookies may track things such as how long you spend on the site(s) or pages you visit which helps us to understand how we can improve the sites for you.

From time to time we test new features and make subtle changes to the way that the Site(s) is delivered. When we are still testing new features, these Cookies may be used to understand which optimization our users appreciate the most.

The Google AdSense service and other advertising service we use to serve advertising use Cookies to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. 

For more information on Google AdSense please kindly see the official Google AdSense privacy.

We use adverts to offset the costs of running the Sites, the labour cost of our staff and provide funding for further development. The behavioural advertising cookies used by the Site(s) are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that may be of interest.

Some affiliate partners may use affiliate tracking cookies simply to manage the affiliate marketing program. 

On the Site(s), there are some links to information on other websites, such as guest blogger’s website and some information reference source, to other websites of sellers of products and/or services, or some social media websites. On the websites, as we do not control them, we cannot be responsible for the protection and privacy of any information that you provide when you visit those websites. Those websites are not governed by this Privacy Policy. Hence, you are required to review the privacy policies of related third parties on their websites before you decide to use their service(s) or buy their products and/or proceed further. 

Some social media icon(s) may be shown on the Site(s). The icon(s) is linked to the site address of the social media(s). It directs you to the site of social media for the purpose of visitor’s convenience. To set it, we use social media icon, theme layout and/or plugins on the Site(s) that allow you to connect with your social network in various ways. Some social media sites may use Cookies for various purposes outlined in their respective privacy policies.

1.5 Newsletter (if any) 

If the Site(s) offers you an email subscription service, some Cookies are created. Cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed or unsubscribed users.

1.6 Customer survey, feedback or questionnaire (if any)

From time to time, we may offer user survey or/and questionnaire to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use Cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.

1.7 Form (if any)

When you submit data to through a form, Cookies may be set to remember your user details for future correspondence.

1.8 Site preferences cookies

In order to provide you with a great experience on the Site(s), we provide the functionality to set your preferences for how the website runs when you use it. In order to remember your preferences, we need to set Cookies so that this information can be called whenever you interact with a page is affected by your preferences.

2. How long we retain your data

We will only retain your personal data for as long as necessary to fulfil the purposes such as legal requirement, contract fulfilment, reporting requirement, service delivery and some marketing communication function that you have explicitly agreed. 

If you leave a comment on the Site(s), the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on the Site(s) (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information. We will delete any personal information of your accounts if you delete your account. 

3. Who we share your data with

To provide our services to you, we may share your data with any member(s) who necessarily need to know for the service fulfilment in our company.

We may share your data with third-party service providers who provide technology services, customer services, website operation, sales, marketing, and system administration services. 

We may share your data with any selected third parties for the business purposes in accordance with these Privacy Policy and Terms of Use. 

We may share your data with any parties with any legal obligation and/or any court order from the courts of England. 

4. Where we store your personal data

All data you provided to us is stored on secure servers. We endeavour to keep our systems, our data and the Sites safe and secure. However, the transmission of information via internet is not completely secure. Any transmission of data that you sent to us is at your own risk. Besides, some data may be stored and processed outside the U.K. by the trusted technology service providers like Apple, Bluehost and Google.

5. What rights you have over your data

You have a right to obtain information about the personal data we hold. You can request to correct the information. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, contract, legal or security purposes. Besides, you are free to opt-out of all communication from Phat Story at any time. What you can do includes:

  • Use your browser settings to disable Cookies and other tracking data,
  • Unsubscribe from our newsletters and marketing communication, by emailing your request to [email protected] with the subject title of “unsubscribe email”
  • Contact us for any enquiry by dropping a mail to [email protected]

6. How we may use the information

We may use your personal data for the following purposes:

6.1 Communication with us

It may include email communication, comment, phone call and any communication methods with us. We may contact you by using email, other electronic communication methods, by post and any way that you expressly agree.

6.2 Contract fulfillment

It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you. It is our legitimate interest or a third party’s legitimate interest to use personal data in such a way to ensure that we provide the Services requested by You in an effective and efficient way.

6.3 “Join our Mailing List” or “Subscribe Us”

The Site(s) may have a feature of “Join Our Mailing List” or “Subscribe Us” (if any), which invites you to submit your name and email address for marketing communication. By submitting your email address in the field, you agree to opt in the electronic marketing communication from us. We will collect your name and email address for the purpose of marketing and promotion communication.

Besides, if you want to join the email list of our newsletter, you can write an email to us ([email protected]) from the email address that you prefer to receive our newsletter or/and any latest promotion. The email subject is “Join the newsletter” and the email content is “I want to receive the newsletter”. 

6.4 Site and service operation

The Site(s) is connected and operated with some technology service providers for the purpose of providing technology services, site operation and offering the services. We may use and share your data with third-party service providers who provide technology services, customer services, website operation, sales, marketing, and system administration services.

6.5 Marketing activities 

We carry out some marketing activities that may use your personal data. Direct mailing requires your name and postal address to send you marketing communication by post. Email and mobile marketing require your name, email or mobile number to send you message by either email or mobile service. Online personalized advertising, affiliated marketing and social media marketing may also access to your personal data, depending on the service provider’s practice and the application. We may conduct some market research or questionnaire for the best customer experience of the Site(s) and/or the service(s) provided. 

From time to time, we will invite you to provide customer feedback about us, the Site(s) or our Services in the form of online, postal or face-to-face. We will collect and process your name, contact details and any other personal data you choose to volunteer in the customer response or other feedback.

We participate some advertising programs, affiliate marketing programs, and/or partner network programs, which is designed to provide some means for the Site(s) to make money under the condition that we helps you reach the information you are interested in and you finally proceed the deal with them after you think twice before you proceed further. By advertising and linking the affiliate sites and the sellers’ site, your data may be shared with them when you visit there.

By registering your email address for newsletter and/or marketing communication online, you agree and permit us to send marketing email(s) to you. After you register your email in the list of marketing communication, to unsubscribe or opt out of the email communication, please email your request to [email protected] with the subject title of “unsubscribe email”.

If we organise customer events for the purpose of business development and marketing communication, for example, exhibition, promotion, and product demo, we may collect your name and contact information to communicate with you about such events and activities. 

7. Changes to our Privacy Policy

We may take changes to this Privacy Policy from time to time. Please make sure that you check the Privacy Policy regularly. 

8. Contact

For any enquiries, please contact us at [email protected].

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